Paid advertisement is a great way to be on the top of the search, but why not use free and relatively uncomplicated Google Business as an opportunity to make your business visible online.
Very often new businesses and even established players find themselves slightly confused about how to get the best out of Facebook for their business. Creating a business page, adding captivating video content and engaging with your audience are the most important ways. Yet, even your best efforts will not reach a wider audience and generate more leads if you are not using Facebook’s paid promotions and that’s where the choices can become complicated. Facebook offers a few types of promotion. We can summarise them as follows, emphasising their strengths and limitations.